BASKET CASE

For this project, we were asked to propose a new idea to be integrated into The New School merch store. I took inspiration from their tote bags, which lack components a lot of students could benefit from. 

This bag is inspired by The New School’s infamous tote bag, but it’s more suitable for students to store their laptop and materials. Professors and other staff members could find them useful as well. And I wouldn’t heavily add the school logo, I would add the mascot artfully onto the bag. It’s important that this product is not only beneficial to on campus students, but also commuters and even staff members. Everyone in college typically carries around laptops. Universities make students rely on a technological device for note taking and accessibility to resources. And these fragile appliances aren’t easy to carry without protection. And since this school is avidly hands on learning, we’re always carrying physical projects and supplies to work. My product will consist of a pocket for stationary supplies and large space within the thick bag to carry all your stuff. We tend to carry a lot of stuff. And there’s a built in laptop case, so that you’ll always subconsciously reach for your laptop and not forget it.

• thick and sturdy interior material
  
• spacious with pockets and separator
• detatchable Laptop Case on the front of the bag
  
• accordian shape allows it to mold to comfort
• unique alternative logo
• cup holder to prevent spills
• simple color palette